Digital Marketing Blog

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Do Testimonials Actually Work?

When I meet businesses for a consultation I'm always happy to answer questions that they have about their website. One of the most common questions people ask me is, "do testimonials actually work"? […]

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Measuring the ROI of Social Media

Ever since it’s entrance into the realm of marketing there has been a shadow over the head of social media.The big question that everyone keeps asking is – where is the ROI. Every good […]

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Groupon, Living Social, Wag Jag and the Unoriginal Rest

In October of 2008 Groupon launched it’s group buying platform in Chicago and was met with wild success. In just under 3 years they have grown to an email list of upwards of […]