Digital Marketing Blog

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Do Testimonials Actually Work?

When I meet businesses for a consultation I'm always happy to answer questions that they have about their website. One of the most common questions people ask me is, "do testimonials actually work"? […]

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Creating Competitive Advantage

What is your competitive advantage?

Well we focus on providing a good service…If I ask your competitor down the street if they provide a good service what will he/she say? Probably they will also say they […]

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Are You Leveraging Passion?

Last week I had a very interesting business meeting. I met with a potential supplier because they called me on the phone and showed genuine interest in doing business with me. The hook […]

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Measuring the ROI of Social Media

Ever since it’s entrance into the realm of marketing there has been a shadow over the head of social media.The big question that everyone keeps asking is – where is the ROI. Every good […]

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Start from the Beginning

Yesterday I was meeting with an associate of mine that does coaching for small businesses.  We were having a discussion about marketing and I was showing him our new presentation on the 6 Essential […]